iPhone 17 Preview: What to Expect from Apple’s 2025 Lineup

Apple will unveil its next iPhones at the highly anticipated “Awe Dropping” event on September 9, 2025, at the Steve Jobs Theater in Cupertino .

A New Generation: Four Models, One Ultra-Thin Star

The iPhone 17 series is set to include four models:

iPhone 17 (standard)

iPhone 17 Pro

iPhone 17 Pro Max

iPhone 17 Air—a fresh new addition designed to succeed the Plus variant with ultra-slim styling .

The Air model is expected to be the thinnest iPhone ever, potentially measuring just 5.5 mm—slimmer than anything we’ve seen so far .

Design, Colors & Display

All models are rumored to support 120 Hz ProMotion OLED displays, including always-on functionality on select versions .

The Pro models might feature new color options—including bold orange and dark blue, alongside classic black and silver .

Expect Pro models to adopt aluminum frames, replacing the titanium design of past generations .

Power & Performance

The entire lineup is expected to be powered by Apple’s A19 chip, while the Pro and Pro Max models may receive an enhanced A19 Pro variant built using TSMC’s improved 3 nm fabrication .

12 GB RAM is rumored across all models, a noticeable upgrade from last year’s 8 GB .

A brand-new vapor-chamber cooling system may finally address thermal throttling—especially for Pro models .

Camera & Charging Upgrades

All four phones could feature an upgraded 24 MP front selfie camera, double the resolution of last year’s models .

The Pro models may boast a new 48 MP telephoto lens and an intriguing dual video recording feature (simultaneous front and rear capture) .

Wireless charging gets a bump to Qi 2.2, with Pro models possibly supporting reverse charging .

Logistics: When and How Much?

Pre-orders are expected to begin on September 12, with devices landing in stores a week later on September 19 .

The base iPhone 17 could start around $849, though exact local pricing may vary .

In certain countries, physical SIM card slots may be removed, pushing users toward eSIM-only devices .

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Why This Generation Matters

This iPhone release could be one of Apple’s boldest in years:

The iPhone 17 Air breaks mold with its razor-thin profile.

Performance sees a boost with A19 chips and enhanced cooling.

Value improves with higher RAM, better cameras, and faster wireless charging.

The shift toward eSIM underscores Apple’s move to modern mobile standards.